Label translation that answers to the regulator, not the dictionary

The situation

A supplement label is not prose. Every market sets its own rules on permitted health claims, ingredient nomenclature, allergen declaration and units – so a translation that reads beautifully can still be one that cannot legally ship. Done by hand, each new market meant weeks of specialist review before a single product moved.

What we did

We built an automated translation pipeline that treats the regulatory constraint as the primary input and the language as the secondary one, with a human decision left exactly where the rules are ambiguous rather than everywhere. It became one of roughly two hundred automations delivered across the business.